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MBA in DIGITAL LUXURY MARKETING
(6 months in India + 18 months in France)
Welcome to a digital and marketing communication school, located at the heart of Paris ! Since its creation in 2017, Paris School of Luxury has established itself in the Parisian luxury landscape, through highly specialised marketing, management courses, with a focus on the luxury industry.
Paris School of Luxury is located close to the Champs Elysées within paris «Triangle d’Or», a true concentrate of French luxury.
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Last Date to Apply - 1st May 2024.
Programme Start Date in India - 01 June 2024.
Programme Start Date in France - 01 November 2024.
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Welcome to a digital and marketing communication school, located at the heart of Paris ! Since its creation in 2017, Paris School of Luxury has established itself in the Parisian luxury landscape, through highly specialised marketing, management courses, with a focus on the luxury industry.
Paris School of Luxury is located close to the Champs Elysées within paris «Triangle d’Or», a true concentrate of French luxury.
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• An 18-month programme, fully taught in English. No French requirements
• A state-recognised degree (Level 7 – RNCP 31916).
• Join the first school established by luxury professionals & brands
• Join the first MBA Programme specialized in luxury 3.0
• Study luxury, fashion & beauty in the Golden Triangle of Paris
• Join a cohort of 500+ students from all over the world
• Learn from luxury experts
• An immersive pedagogical approach, 100% project-oriented
• Acquire luxury marketing, digital communication, business & soft skills
• An immersive 6-month internship in the heart of luxury
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MBA programme specialised in Marketing & Digital Communication in Luxury, Fashion & Beauty.
DEGREE
• STATE-RECOGNISED DEGREE
• RNCP LEVEL 7
DURATION
• 18-MONTH PROGRAMME (3 SEMESTERS)
• 900 HOURS
CAMPUS
• PARIS
LANGUAGE
• FULLY TAUGHT IN ENGLISH + INTENSIVE FRENCH
EMPLOYMENT OPPORTUNITIES
• LUXURY BRAND MANAGER
• LUXURY PRODUCT MANAGER
• HEAD OF SALES
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1 Semester in India + 3 Semesters in France
Semester in India
French Language.
Digital Luxury Marketing Foundations.
Dining Etiquettes.
Grooming.
Semesters 1 / 2 / 3 in France
Semesters 1 & 2
Data & Market Research.
Strategic Marketing.
Operational Marketing & Communication.
Digital Strategy.
Networks & Influence.
Softskills.
Semester 3
Internship.
900-hour programme in France is designed to meet the challenges of the second digital transformation of luxury, fashion and beauty and to make you more competitive in the hunt for talent led by luxury brands and agencies.
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Graduation (10+2+3) in any discipline from a recognized University.
English level of at least 6.0 in IELTS.
Should possess a valid passport.
ADMISSIONS EXAMINATION
Eligibility is granted after studying the application form (cf. page 33). Candidates declared eligible are called in for admission tests, both written and oral.
ADMISSION TESTS
The objective of the admission tests is to select candidates based on their talents or personality, their interest in the industries for which the school trains and, potentially, their aptitude to become future operations managers.
This procedure is organised in two phases:
THE 3 KS: 3 multiple-choice questionnaires about knowledge:
1- General and economic knowledge.
2- Specific knowledge (luxury, fashion and beauty) 3- Knowledge of English.
THE INTERVIEW: The objective of this individual 30-minute interview with one of the school managers, is to evaluate the potential and motivation of the candidate. Any candidate who achieves a total of at least 10 points in the tests will be declared admissible to Paris School of Luxury. Admission will be finalised upon presentation of the last degree obtained.
This programme is offered by Paris School of Luxury (MediaSchool Group), France and admission into the programme and programme content & design is at a complete discretion of the institution. AIMSENRICH is only a facilitator and delivery partner for foundation semester in India.
Please verify all the information at the time of admission, information on this page might not be up-to-date. In case your application is not accepted, AIMSENRICH / Paris School of Luxury will refund the fee paid by you as per respective refund policies.