BACHELOR in LUXURY COMMUNICATION MANAGEMENT

(6 months in India + 3 years in France)

Since its creation, Paris School of Luxury has established itself in the Parisian luxury landscape, through highly specialised courses, as well as its media presence, events and the publishing of major works on this thriving sector.

In order to closely follow the challenges confronting the companies in the luxury, fashion and beauty sectors (fashion houses, brands, groups, agencies, industries, artisans), and to ensure an unflinchingly modern pedagogical approach, its capacity to reflect business changes and its commitment to innovation, Paris School of Luxury gathers a unique Professional Advisory Board. Composed of about twenty professionals who represent the key industries linked to the school, this board provides their expertise while guiding the curriculum and the pedagogical approach. Its members are required to lead masterclasses, to share their experience and vision of the luxury, fashion and beauty worlds, as well as to present case studies for the SPRINT challenge. Not to mention the recruitment of interns, work-study trainees and young graduates, which is the main reason behind the selection of this exceptional board.

Paris School of Luxury becomes a unique platform consisting of two complementary schools:

  • Paris School of Luxury Business, a school dedicated to Marketing and Communication (Paris and Nice).

  • Paris School of Luxury Creation, a school dedicated to careers in digital visual creativity in the luxury, fashion and beauty sectors (only in Paris).

The magazine Journal du Luxe, also part of MediaSchool, further strengthens the influence of Paris School of Luxury, highlighting its assets to flagship brands of the French luxury market. Besides their management role in the school, the two co-founders of Paris School of Luxury, Pierre Kalaijian and Éric Briones, are in charge of senior management and the creation of the Journal du Luxe magazine respectively.

    • Last Date to Apply - 31st March 2024.

    • Programme Start Date in India - 01 June 2024.

    • Programme Start Date in France - 10 October 2024.

  • Located in the heart of Paris (Champs-Èlysèes) in the midst of luxury, Paris School of Luxury the first school established by luxury professionals & brands offers a wonderful ecosystem for aspiring students to make a career in the luxury industry.

    This is a state recognised degree Level 6 - RNCP 36877).

    Historical fashion houses are experiencing a double-digit growth (Gucci, Hermès, Saint Laurent, etc). Large financial groups (Kering, LVMH) have become once again the big players of the stock markets, they are focusing their investments on digitalisation and recruiting a new generation of clients.

    Young entrepreneurs will not be overshadowed, as the most influential observers see Paris as the Silicon Valley of fashion.

    Acutely aware of the potential of this new generation, LVMH and Kering keep developing initiatives to discover and help the best among them. This is an exceptionally promising context for any young talent, provided that they receive appropriate training, tailored to the profound transformations experienced by the fashion sector.

    In order to break with its traditionally rigid image and extremely hierarchical organisation, the beauty sector is evolving. The selfie mega trend has profoundly impacted consumer behaviour, while make-up has replaced cosmetic care in the customers’ heart. New independent brands of the DNVB kind, are sending shockwaves across large companies when they aren’t being bought for over a billion dollars by the latter.

    As for the holy influence, it has shifted from glossy magazines to beauty bloggers and other specialised youtubbers. The need to recruit fresh talent becomes more urgent every day, provided that they have been trained to deal with the new challenges confronting the sector.

    • A state-recognised degree (level 6 - RNCP 36877).

    • Join the first school established by luxury professionals & brands.

    • Join the first Bachelor’s Programme created by luxury industry experts.

    • Study luxury, fashion & beauty in the Golden Triangle of Paris.

    • Join a cohort of 500+ students from all over the world.

    • Learn from luxury experts (80% professional- led classes).

    • An immersive pedagogical approach, 100% project-oriented.

    • Acquire luxury marketing, digital communication, business & soft skills.

    • Get the chance to complete 2 full-time internships in the luxury sector.

  • 1 Semester in India + 3 Years in France

    Semester in India

    • French Language.

    • Luxury Communication Management Foundations.

    • Dining Etiquettes.

    • Grooming.

    Years 1 / 2 / 3 in France

    Year 1 (Discover)

    • Discover.

    • Modern Languages & Luxury.

    • 50% Professional Led Classes.

    • Personal Development.

    • General Knowledge and Specific Culture.

    • Time Abroad: A Week in London (optional).

    Year 2 (Explore)

    • Explore.

    • Modern Languages & Luxury.

    • 80% Professional Led Classes.

    • Powered By (classes introduced at the behest of an expert brand on the subject being taught).

    • Digital Culture II.

    • Time Abroad: A Week in New York (optional).

    Year 3 (Create)

    • One Objective: To Create.

    • Project Week.

    • 80% Professional Led Classes.

    • 4-Month Internship.

    • Digital Culture III.

    • Time Abroad: A Week in Milan & Florence (optional).

    A 3-year programme of 1300 hours (excluding internships) fully taught in english, designed to meet Luxury Marketing and Communication challenges. This course will increase your employability within the Luxury, Fashion and Beauty sectors.

  • The marketing and communications function responds to a real need for all types of business organisations, whether for-profit (commercial companies) or not (associations, institutions). In fact, it allows them to illuminate and to make their identity and unique characteristics more noticeable; to position their product or service taking into account a specific target customer / user. Therefore contributing to the achievement of fundamental objectives, such as developing the reputation of the organisation with a target audience of customers / users; building your brand image; retaining and capturing new market segments and ensuring the economic growth of the organisation.

    Today it is clear that the most sought after profile in the digital market and communication sector, by all stakeholders (advertisers and agencies), is that of Project Manager. Our programme addresses both the evolution of professions as well as that of the skills required by companies in a rapidly changing market.

    Some of the Careers include:

    • CHIEF MARKETING OFFICER

    • MARKETING & COMMUNICATIONS OFFICER

    • EVENT PROJECT MANAGER - DIGITAL PROJECT MANAGER

    • MARKETING & COMMUNICATION CONSULTANT

    • E-CRM PROJECT MANAGER - SOCIAL MEDIA MANAGER

    • COMMUNITY MANAGER

    • E-COMMERCE MANAGER

    • Successful completion of 10+2 or equivalent from a recognised board.

    • English level of at least 5.5 in IELTS.

    • Should possess a valid passport.

    ADMISSIONS EXAMINATION

    Eligibility is granted after studying the application form (cf. page 33). Candidates declared eligible are called in for admission tests, both written and oral.

    ADMISSION TESTS

    The objective of the admission tests is to select candidates based on their talents or personality, their interest in the industries for which the school trains and, potentially, their aptitude to become future operations managers.

    This procedure is organised in two phases:

    • THE 3 KS: 3 multiple-choice questionnaires about knowledge:

      1- General and economic knowledge.

      2- Specific knowledge (luxury, fashion and beauty) 3- Knowledge of English.

    • THE INTERVIEW: The objective of this individual 30-minute interview with one of the school managers, is to evaluate the potential and motivation of the candidate. Any candidate who achieves a total of at least 10 points in the tests will be declared admissible to Paris School of Luxury. Admission will be finalised upon presentation of the last degree obtained.

This programme is offered by Paris School of Luxury (MediaSchool Group), France and admission into the programme and programme content & design is at a complete discretion of the institution. AIMSENRICH is only a facilitator and delivery partner for foundation semester in India.

Please verify all the information at the time of admission, information on this page might not be up-to-date. In case your application is not accepted, AIMSENRICH / Paris School of Luxury will refund the fee paid by you as per respective refund policies.